An Essential Guide to Knowing the Kinds of Commercial Photography

An Essential Guide to Knowing the Kinds of Commercial Photography

At present, one way for businesses and establishments to thrive is through commercial photography. Since most people prefer supporting an enterprise if they can actually see the products or services they’re offering, it’s essential to hire a photographer to help bring more life to your company.

If you didn’t know, commercial photography is practically all around you. Besides seeing them on the internet through marketing campaigns, stock photos, and website banners, you can find them on billboards, magazines, and other promotional materials as well.

Commercial photography is an integral part of any business looking for the best way to advertise its products or services. If you’ve been operating for a while and you don’t seem to be acquiring the customers and sales you expect, you may want to depend on a commercial photographer to turn things around. 

Keep reading below to find out the kinds of photography you may wish to apply for your business.

Product Photography

Product photography is a well-known type of commercial photography service that most people are familiar with, especially those that encounter marketing campaigns online daily. If your business involves selling various products, you can rely on professional photography services as a unique way of selling them to the public.

There are numerous ways to present your products, and it will ultimately depend on the branding you’re aiming to achieve. You can shoot your products against a white background to make the items stand out, or you can consider a huge production to add more elements, props, and design to enhance your final campaign. 

Food Photography

Food photography is another kind of commercial photography that plenty of people are familiar with because you see it everywhere you look. Whether it’s on various social media platforms or traditional marketing campaigns, you can find pictures of food that will leave you hungry for the real thing.

Aside from Instagram and Facebook, both of which are filled with food photography shots, you can also find these types of photos on restaurant brochures, menus, delivery services, and flyers. Even product packaging can become part of food photography services as well!

Headshot Photography

You might confuse headshot photography with portrait photography, but they are two different topics. When you want to showcase your company’s professionalism and prove to people how trustworthy you are, you can benefit from headshot photography to introduce yourself to your clients.

When people see the faces of the people behind the business they’re interested in working with, they become more comfortable and sure about their decisions. It doesn’t matter if you’re managing a start-up company or a large corporation—all firms can take advantage of the power that headshot photography holds.

Fashion Photography

Fashion photography, while most people think of it as an entirely different topic, can also be categorized under commercial photography. While it can be a separate kind of photography, it does involve selling a product, item, clothing, or brand to consumers.

Moreover, fashion photography can involve numerous ways to showcase a subject. You can rely on eCommerce shots for your online business or manage a high-fashion photoshoot to capture the clothes or items you’re selling.


Every business can be sure to acquire significant benefits from commercial photography to get you the clients you’ve always wanted. Whether you decide to seek product photography, food photography, headshot photography, or fashion photography, it will depend on the needs of your business. If you’re unsure how to determine the most effective way to promote your enterprise, it’s best to seek the advice and services of a professional photographer.

Are you looking for the best photographer near Norcross to handle your commercial photography session? Armitage Photography Inc. offers photography services, including digital imagery, post-production, photo branding, product photography, studio rental, and more. Get in touch with us today to book an appointment!

For more information and how to book services, please reach out via email at or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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