If you are selling products and want to advertise them so that people can see them online, product photography is essential. Posting photos is inevitably one of the most practical means of generating buzz online. If you want your products to stand out, you need to ensure good quality pictures each time.
Whether you plan to take the photos on your own or hire a professional product photographer to do it for you, here are the types of product photos that you should have for your business:
Products On a White Background
Taking shots of your product on a white background is an essential photo to have. That will help you place your products on various backgrounds later. Because this type of product photography is the most common, it is also one of the most expensive. You need to have proper lighting and a clean shot at various angles to have photos you can reuse many times.
Your Product Next to Another Product
This photo is done for size comparison. The most commonly used item to compare the size of your product is a mobile phone or any everyday object that is relevant to what you are selling. This photo is also very effective in getting a lot of comments because it is a bit provocative. You will see a lot of these photos on social media sites.
Your Product in Use
With the transition from 2D to 3D, this photo has become one of the most popular phototypes. It is effective because it tells the viewers how they can use your product.
The best thing about this photo is that you can use it for different purposes. For example, for a pair of earrings, you can take a picture of it on a woman’s left ear. For a bracelet, you can take the product photo by focusing on a woman’s wrist.
Remember that your site visitors want to know how big those shoes are or how small those earrings look like on a real person. This type of product photography is also more expensive because taking photos of real people and objects is more complex than taking shots of products on a white background.
Realistic Product Photography
This type of product photography will help you show how a product looks when used. Realistic product photography is what beauty bloggers usually do to show their followers how a particular lipstick would look on their lips.
You need to have a photo of the actual packaging of your products. It will help your potential customer know what your products look like once they decide to purchase them.
Non-Traditional Product Images
You can also try unconventional ways to promote your products through photography. Besides having the basic photos mentioned, it is essential that you also have a unique way to capture your audience’s attention.
For example, if you want to show the details of your shoes, you can use this phototype to highlight your product’s unique design. The ad would work even without showing the actual products if the photo shoot is done right.
Product photography is vital in promoting your business online. After all, pictures are more effective than any other form of marketing. If you want to reach your target market, you need to invest in taking good product photography. With the right tools and skills, you can rock the world of digital photography.
John Armitage is a professional photographer that has been providing product photography services in Norcross, GA, for over 30 years. If your company needs stunning visual content, we can provide you with the photographs you need. Whether you need food, apparel, jewelry, or other product images, contact us today, and we will help bring them to life.
For more information and how to book services, please reach out via email at email@example.com or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.