What Makes Flat Lay Essential to Commercial Photography?

What Makes Flat Lay Essential to Commercial Photography?

A new trend has been taking social media by storm recently. Wherever you go, there are always flat lay images posted online. Even when you search for them on Google, you will come across thousands of flat lay images. In this article, we’re going to tell you more about the beauty of flat lay photography.

What Is Flat Lay Photography?

Flat lay photography simply means taking a photograph from a bird’s eye view of objects that have been laid on a surface. When it comes to this type of photography, simplicity is always the key. The photographers often choose a simple background. As for the subjects, it could be anything from food and flowers to cosmetics and shoes. Anything goes when it comes to this area. After all, many things look fantastic when seen from above.

Because of its ability to showcase the beauty of a product, flat lay photography has been adopted by the fashion industry and bloggers. Who wouldn’t want to flaunt fashionable pieces? You can either use this type of photography for your OOTDs or sell your garments.

Because of its simplicity, flat lay photography doesn’t detract from the item being sold or shown, nor does it add context that shouldn’t be there. As such, it is an ideal style to use for marketing. Flat lay photographers and enthusiasts highly recommend square images, but you can still go beyond that. You can also use this type of photography in place of mannequins. Simply add some padding to create some dimension, and you’re good to go.

What Should You Consider When Doing Flat Lay Photography?


Just like how other photoshoots are done, flat lay photography sessions need as much lighting as possible. When you have dull lighting, your image will not turn out well. If professional lights are not available, it’s best to stick with natural window light. Ideally, the subject should be facing north.

The light should also be consistent throughout the day. If you want to soften the shadows, you can use a white reflector. On the other hand, if you’re going to emphasize these shadows, use a black reflector instead.


When it comes to social media posts, a square is your best bet. However, don’t confine yourself to this shape alone. You can also do web banners, portraits, panoramic, round, and more.


One of the best accessories you can have when doing photography is a tripod. Having a horizontal adaptor or mechanism will work out for you, but you need to be mindful of the possible shadows created by the tripod legs. For better composition, fix the camera as necessary.


Feel free to experiment when it comes to backgrounds. Generally, clothes appear nicely on a white background. Food will look more appealing on a wooden tabletop too. But, as we have mentioned, you can feel free to change things up so that you can determine which background looks best for your subject.


Arrange your main subject first before you start adding other pieces. Keep in mind that there are instances when less is more, so be mindful of how many items you put in your frame. When taking a photograph of large and small objects together, make sure they look balanced on camera.


When you market your goods in an aesthetically pleasing manner, you can convince more people to check out what you have to offer. To achieve high-quality photographs, you should consider hiring someone specializing in commercial photography in Norcross, GA.

At Armitage Photography Inc, we offer a wide range of photography services in Norcross, GA, including high-end digital imagery, post-production services, photo branding, and more. To learn more about how we do product photography in Norcross, GA, contact us today.

For more information and how to book services, please reach out via email at aphoto.ja@gmail.com or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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