Establishing your personal brand takes a lot more than strategy and careful planning. You’ll also have to find the perfect way to express it visually, which you can do through a professional photoshoot. It should be a cohesive but concise representation of your business that is easily translatable across all platforms. It will also help you create consistency when you launch an online brand, encouraging your target audience to trust you.
Brand photos help you foster a connection with your audience through the emotions found in your visuals. Here are a few tips to help you ensure a successful personal branding photoshoot and distinguish yourself on social media:
1. Set Up a Completed Brand Board
Before getting started on your personal branding photoshoot, you’ll need to have a clear picture of your brand. Understanding your brand and what you want to communicate will guide you on the tone, mood, palette, and other visual elements you’ll need to use to resonate with your audience effectively. Use online vision boards like Pinterest to find photos that relate to your branding and refine them to have a final inspiration board.
2. Choose Your Brand’s Top Descriptive Words
Using your completed brand board, think of the top three words that perfectly encapsulate your personal brand. You’ll want your shoot to evoke these words in each photo, which will relay the emotions and thoughts you want your audience to feel.
Opt for outfits that embody these three words and a location that supports this. Every element of your photoshoot should be cohesive so your audience will be confident of what your brand stands for and how it relates to them.
3. Take Inspiration from Other Photoshoots
It’s normal to take inspiration from other brands and photoshoots to start building your idea and getting it off the ground as long as you distinguish your brand enough. These brands have done something right with their photoshoots to get their current recognition, so it makes sense to study their visuals and find what works. The more similar the brand or photoshoot is to what you have in mind, the better.
However, when you take inspiration, ensure you make significant changes so that the idea is uniquely yours. You also wouldn’t want your target audience to confuse your brand with another, especially in the same industry.
4. Scout Your Location
Your photoshoot location will set the tone for your photos, so it should align with your vision. If your brand emulates freedom and spontaneity, consider having your photoshoot in a breathtaking scenic location, like the woods. If you want to communicate serenity and peace, choose a still body of water, like a lake, for your photoshoot. Check the different locations near you, and don’t be afraid to make short trips to nearby cities to find the perfect site for your personal branding photoshoot.
5. Select Your Personal Branding Photographer Wisely
When you’ve gathered everything for your photoshoot, choosing your personal branding photographer is the next step. Be sure to look through their past work and review their photography, editing, and lighting style, as you’ll want it to match your brand. Don’t hesitate to ask for a consultation since you can use this opportunity to ask all your questions and certify that the photographer is the one to make your vision come to life.
A personal branding photoshoot is an excellent way to communicate your brand values to your target audience, who will use these photos to get a feel of your business and see if they resonate with you. By following these tips, you’ll undoubtedly have a successful photoshoot that will help you connect with your future customers.
John Armitage is a professional photographer near Norcross, offering a wide variety of photography services, like commercial photography, product photography, post-production services, photo branding, and many more. Contact me today to find out more about what I can do for your personal branding photoshoot.
For more information and how to book services, please reach out via email at firstname.lastname@example.org or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.