What Exactly Is Brand Photography and Why Is It Important?
setting up camera

What Exactly Is Brand Photography and Why Is It Important?

We all know that branding is not limited to having your single dimension typography, colors, and  logo. Your brand represents who you are and should powerfully show your visual identity. 

You can do that by adding the necessary elements to your visual identity through brand photography. So what is brand photography and why is it important?

Defining Brand Photography

Brand photography is a set of bespoke professional images that represent your business and form a clear visual identity of your brand using a set of colors, props, elements, tone, and a lot more. The images may include you, your team members, your office, your actions, your process, your products and anything that is connected to your business and what makes it one of a kind.

You need to remember that brand photography is more than just your beautiful professional headshot for your website or LinkedIn profile. If you want your brand to look appealing, then having a series of well-crafted images for your marketing materials can help your business look put together and consistent across your website and social media platforms.

What Are the Advantages of Utilizing Brand Photography 

It Makes Your Brand Become More Relatable 

Brand photography can help your brand build connections with your target audience by being more human and more relatable. It is said that 77 percent of consumers will more likely purchase from your business if they see that the founder has a social media account. Using high-quality images from brand photography, you can use them in your social media so that the visual identity that you want to show is aligned with that of your business social media accounts. 

When your target audience sees images of the processes you do and the staff you have, they may be able to connect with you as if they are part of your business. 

It Helps Set Great First Impression

When people see professional and quality brand photography on your website, they will become more enticed and curious about what your brand is all about. You can gain a great first impression from your potential customers because of the aesthetics that captured their attention. That’s because people appreciate consistent, detailed, and high-quality content which convey a clear message about what your business represents.

It Increases Engagement

According to experts, 65 percent of marketing materials say that photos, along with illustrations, videos, and infographics are the primary ingredients in effectively communicating your brand story. What more if you use your brand photography that clearly says, “Hey, this is me and this is what my business can offer you.” Through your brand images, you are able to relay your message to your target audience.

How to Get Started on Brand Photography

1. Think of the Story You Want to Share 

Before you get started, make sure that you have a story you want to share with your audience. You need to understand what your brand is all about as well as what you want your target audience to learn from you or feel about whenever they come across your website or your social media platforms. The story that you portray in your photos should be clear and unique so people won’t be second-guessing.

2. Come Up with a List of Key Shots

You need to have a vision of what kinds of shots you want to see in your photos. This may include headshots of you and your staff members as well as creative shots in your office space, lobby, desk, and even your products. You should have an outline ready so at least when brand photography starts, you won’t have to be anxious about what you want to see as image outputs.

3. Find a Brand Photographer

You need to hire an expert professional brand photographer who can turn your ideas into a reality. You may look around or ask for a referral so you can find a photographer that can meet your expectations. They should be able to resonate with your vision and are comfortable to work with.


Brand photography can level up and give your brand a boost so you can have a clear visual identity that can wow your target audience and leave them wanting more.

Armitage Photography Inc is owned by John Armitage, a professional photographer in Norcross, GA. We offer high-end digital imagery and photo branding services including professional product photography for your business. Contact us today! 

For more information and how to book services, please reach out via email at aphoto.ja@gmail.com or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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