The Ultimate Guide to Using Photography for Brand Development
photography in woods

The Ultimate Guide to Using Photography for Brand Development

Photography is an integral part of business brand development. It is arguably the most powerful tool in branding and forming customer relationships since images are easier to absorb than text, even when used for informational purposes. 

All websites heavily rely on visuals for branding purposes, and photography can do wonders for your designs. So whether you are starting a website or improving your blog, you need visual elements like photography to engage your audience. 

Without further ado, here are ways you can use photography to boost your business branding:

1. Bring Your Visual Concepts to Life

All great designs begin as an idea, and it is up to the designer to bring it to life. When you develop an idea for a design, you need to begin with determining three factors: your brand message, objectives, and concept. 

Designers used to form a mood board to compile ideas for a vision they have. They would gather photos from various sources and pin them on the mood board to arrive at a final concept that they like. Today, we have Pinterest to replicate that process.

To bring your visual concept to life, first, you need to envision your brand message or what you want to communicate with your audience. Pick images that resonate loudly and clearly with your brand message and pin them to your mood board.  

2. Sift Through Your Mood Board

Once you have your mood board in place, begin sifting through it. Remove unnecessary images that don’t reflect your brand message and keep those that do. In no time, you will notice a pattern. Narrow your vision down to a few select images and prioritize the ones that represent your brand well.

Consider the images’ colors, style, quality, and visual appeal, as well as stuff that are currently on trend. Place yourself in your audience’s shoes and imagine what would appeal to them. Think about the people interested in your product and understand that you are technically choosing visuals for them.

3. Use Visuals To Create a Narrative

When choosing visuals for your brand, constantly assess what they translate into. Think about what a particular photo tells an audience and ensure that it fits your brand’s bigger picture. Also, find visuals that enhance your text instead of just adding something for the sake of it. 

Telling a narrative with photos should come naturally to you once you see a pattern in your selected images. You don’t need to work hard to tell a story. You just need to pick the right photos and let the story come to you.


One final thing to remember is always to keep your creativity in place. As you search for images to add to your mood board, explore unconventional photos that sport unique focal points and compositions since they pique interest the best. Don’t get stuck worrying about the technicalities and experiment with what you can find. Just keep consistency and quality in mind. 

Armitage Photography is a professional photography service in Norcross, GA led by John Armitage. We offer high-end digital imagery, post-production services, photo branding, and more. If you need a commercial photographer for products or business matters, Armitage Photography is at your service! Get in touch with us today and let us know how we can help!

For more information and how to book services, please reach out via email at or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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