How to Increase Your Sales with Product Photography
camera in studio

How to Increase Your Sales with Product Photography

As a consumer who’s now mainly doing their shopping online, you know how important good photography is. After all, you base your purchases mainly on the photos of the products that you see. The more detailed the images are, the more likely you are to buy the products. Therefore, as a business owner or website manager, shouldn’t you ensure that your products have the best possible photos on your site so that potential customers will see them properly? True, it may seem tedious to produce and upload many pictures for every product on your website. Still, until a better product simulation experience is made available, product photography remains to be the best way to make sales. 

Now that you know how important product photography is for eCommerce businesses, especially, let’s look at the ways you can use it to improve your sales:

You Need More Than One Photo

Unless you are selling a basic item that everybody already knows, like staple wires or something similar, you can’t get away with just one product photo anymore. The eCommerce industry is already congested, and you have to put in real effort to make your business stand out. That means putting up multiple photos of your products taken from different angles.

Your multiple product photos need to highlight these: 

  • Size and scale of the product
  • What the packaging includes
  • Assembled shot (if the product requires assembly)
  • Shot of the pieces
  • How the product looks like in all angles

Actual Photos Make a Difference

Don’t you just hate it when eCommerce websites display fake photos? When you want to make sure of the quality of the item you are buying, you look for actual photos and not Photoshopped ones. Authenticity is highly important in online shopping. Consumers hate it when shops try to fool them into thinking the images they post are actual photos. 

Whether or not you are the manufacturer of the products you are selling, it is best to post your own photos professionally taken instead of grabbing images online. 

It’s All in the Details

Finally, you need to make sure that your photos feature the details of the items that consumers will be interested in or would be looking for. For instance, if you are selling bags, you should take photos that show the zips, the pockets, the material, and other details of the bags. Consumers fall in love with the details so make sure you are showing them enough. It’s also a good idea to show them a reference for the size. So, if it’s a bag, take some shots of the bag with some items like a phone, a wallet, and other things that would fit inside to give the consumers an idea of how they would be able to use it. 


Product photography indeed makes a huge difference for eCommerce businesses. With the right photos, you can attract and convince consumers to purchase your products. Of course, not just any photos will do. You can’t just whip your phone out, take some shots and upload them on your website. Customers prefer companies that use professionally shot photos because they give the impression of a reliable company that pays attention to details. It’s best to work with a seasoned photographer specializing in commercial photography to get the best results. 

If you need professional product photography in Norcross, GA, or nearby areas, Armitage Photography is the right choice for you. Contact us today to know how we can help your eCommerce business!

For more information and how to book services, please reach out via email at or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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