Why You Need to Hire a Professional Product Photographer

Why You Need to Hire a Professional Product Photographer

We’ve already talked about how professional photography services can help improve your website. And while there’s no denying how important good photographs are for the aesthetics of a website, professional photography also yields more practical benefits that affect how your business performs.

The best example of this is product photography. Some people believe this to be a trivial matter, and that all product photographs are the same as long as they can accurately display the product for potential customers. However, this just isn’t the case. Good product photographs can make or break your business!

It’s understandable if you still aren’t convinced. This is why we’ve put together a brief discussion on the importance of hiring a professional product photographer. If you want to learn more about this, read on as we break down why you need to make use of professional product photography services.

More Profit

Let’s start things off with the most obvious benefit of making use of professional product photography services: profit. Good photos can help you boost your overall sales. This is because 93% of consumers base their purchasing decisions on the visual appearance of a product. 

Now, this doesn’t mean that you shouldn’t be producing high-quality products as you’ll still need them to ensure that your business thrives in the long-term. However, you also have to put your efforts towards getting people to buy your products. While there are a slew of different ways you can approach this, improving the product photos on your website will go a long way when it comes to making your products more visually appealing. 

Better Equipment

Most companies believe they can do their product photography in-house. If good photos are all you need then why not just do it yourself? We don’t doubt that your team is skilled enough to produce decent photos; the difference, however, lies in the equipment that professional photographers have access to. 

Everything from the camera to the lighting, make a world of a difference when it comes to photographs. Without the best equipment, the photos that you take just won’t be as good. Instead of having to purchase equipment, which will cost you a lot of money, you can just opt to hire a professional photographer. 

Professional Editing

Lastly, you have to understand that taking photos alone won’t make for great product photographs. Aside from taking photos, editing is what will make them perfect for your website. This can be a problem as professional editing software is both expensive and can be quite difficult to use.

Instead of investing your resources in editing software that you probably won’t be using all that often, it would be more cost-effective to hire a professional to do it all for you. Hiring a professional photographer gives you access to high-quality product photos without needing to do any of the work yourself. This allows you to allocate your time to the other aspects of your business. 


While some of you may still be put off by the costs of professional photography services, you have to understand that they are vital to the success of your business. Instead of looking at them purely as an expense, it might help to look at them as investments that will help your business achieve long-term and sustainable success.

At ArmitagePhotography Inc., we provide quality visual content to enhance your business’s online presence. If you need professional product photography in Norcross, GA, contact us today!

For more information and how to book services, please reach out via email at aphoto.ja@gmail.com or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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6500 McDonough Drive NW
Suite D1, Norcross, GA 30093