The Role of Product Photographers in Ecommerce
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The Role of Product Photographers in Ecommerce

Every online eCommerce shop has a single goal: to make a profit. It’s relatively more straightforward because all they need to do is use the digital space to their advantage. Most methods usually include SEO and content optimization, but more accessible methods like high-quality product photos, especially for an eCommerce platform like Amazon. Getting product photographers in eCommerce is crucial because it will be the deciding factor for a customer if they should buy whatever you’re selling or not. The simplest thing that a high-quality product photo should do is give the customer an idea of what it looks like before it even reaches them.

High-quality product photos entice customers to buy your products, but you won’t get them without a competent product photographer. Why exactly are product photographers influential? Read on below to learn more.

Conducting Your Research

Product photos can set businesses apart from each other, so why not take a look at your competitors’ product photos? This can let you know about the current photography trends and designs, which helps you create a product photography concept that will allow you to stand above the competition.

Understanding the Importance of Product Photos

Product photos are perhaps the most critical part of a buyer’s decision-making process. By extension, it also affects your sales. Having high-quality product photos also helps your brand image by creating the first impression that you care about the little things.

For the general population of shoppers, data suggests that the average shopper takes about 19 seconds or less to decide whether or not they’ll buy a product. The 19 seconds are sometimes reduced to 10 because many shoppers simply go through product photos instead of reading product descriptions.

An excellent way to coax customers into buying your product is to have your product being used in a real-world scenario. This gives shoppers an accurate picture of how your product will look once they start using it at home. In other words, a product photo must show how the product will improve their quality of life.

Hiring a Professional Product Photographer in eCommerce

You’re already handling your business, so chances are you don’t have the time to take product photos on your own. Your best course of action is to hire a professional product photographer. 

Regardless of the product, be it a small gadget to a large piece of furniture, a good product photographer will always make things work.

If you’re still on the fence about hiring one, here are some reasons why you should do it:

  • It saves you time because you’re most likely not well-versed as a product photographer in eCommerce, and it will take some time before you get your desired results.
  • You need to learn to apply enhancements to your product photos, which can’t be learned in a short amount of time.
  • Professional photographers make use of high-quality equipment, such as different lenses and lights. Aside from that, they also have studios best suited for taking product photos that you can’t take on your own.


Product photos are essential for any eCommerce business, and the best way to get them is in a high-quality format courtesy of excellent product photographers in eCommerce. If you don’t have good product photos, then your sales won’t go up at all.

Armitage Photography specializes in providing quality services for product photography in Atlanta. We believe that businesses deserve to be noticed to drive up sales, and the best way to do that is through high-quality product photography. Contact us today to learn more!

For more information and how to book services, please reach out via email at or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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