How Does Professional Photography Affect Your Website?

How Does Professional Photography Affect Your Website?

Maintaining your online presence depends on how well you can capture and keep an online visitor’s attention. Although effective keyword usage can boost your performance on search engine algorithms, depending on AI to rank higher won’t significantly affect your sales figures. With more consumers preferring online transactions, the online shopping experience will be the main focus of many businesses. There’s an expected value of $6.5 trillion in online retail sales worldwide by 2023. Since competition will be tight across all services and platforms, it’s imperative to use the right strategies in your business model.

Using Professional Photography for Your Website

Maintaining a website is mandatory for all businesses, regardless of your industry. Unfortunately, cost-cutting is still a practice many business owners implement for their websites. Low-resolution images and stock images are compelling for mood boards and placeholders. However, using them for your website can damage your reputation and compromise the credibility of your service. This is why it’s vital to invest in professional photography for your company’s online collaterals.

In this article, we’ll share three advantages of using professional photography for your website.

1. Professional Photography Reinforces Customer Trust

Although there’s a certain charm in DIY solutions and services, that doesn’t necessarily translate to better sales figures. When it comes to marketing, appearances play a vital role in developing consumer trust. Without proper visuals to represent your brand’s service, you’ll have a harder time converting customers.

Professional photography is an excellent way to reinforce the authenticity of your website. Besides taking clear pictures of your products, you’ll also provide quality images that represent your brand’s values. This applies to employee profiles, behind-the-scenes footage, and even your marketing offers and posters. High-quality photos show your dedication to providing a professional service through proper presentation and curation of your brand image.

2. Professional Photography Expands Your Website’s Appeal

Static images aren’t the only things you can place on your site. With more powerful web hosting providers and faster internet speeds, web developers have more freedom to create a dynamic website. Manipulating images to become interactive is an excellent way to enhance your website’s appeal. For example, an online retailer’s website can set a carousel of images to provide different product angles. Another feature you can implement is 360-degree rotating images to give a complete view of your products.

3. Professional Photography Streamlines Your Marketing Collaterals

Some business owners undervalue the importance of hiring a professional photography service, primarily since mobile phones and freeware apps provide fast photo capturing and editing solutions. However, no amount of high-quality mobile phone specs and software editing can replicate the expertise of a professional photographer.

The industry experience of professional photographers will be instrumental in supplementing your different marketing collaterals. This instinct and intuition from a professional are necessary to create appealing and engaging ads and visuals. Since your content creation team will need different image types, your professional photography team can give you several options for posters, banner ads, product listings, and more.


Every aspect of your business requires a specific level of precision and expertise to accomplish. This is present from your logistical needs to your marketing paraphernalia. Hiring professional photography services will be a beneficial addition to your web development process. This is why you should partner with a firm that can provide your needs for the right price.

Every photographer specializes in a specific set of fields to cater to their customer’s needs. At ArmitagePhotography Inc., we provide quality visual content to enhance your business’s online presence. If you need professional product photography in Norcross, GA, contact us today!

For more information and how to book services, please reach out via email at or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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6500 McDonough Drive NW
Suite D1, Norcross, GA 30093