The Importance of Touch-Ups: 3 Reasons Why Photo-Editing Matters
editing photo

The Importance of Touch-Ups: 3 Reasons Why Photo-Editing Matters

As the famous quote says, “A picture is worth a thousand words.” While Frank Bernard was spot-on on the notion that one image can express a complex idea in the same way that a long paragraph of text can, he didn’t paint the whole picture! Although a photo already has great power by itself, it has the potential to be more! Of course, the photographer and the camera they’re using are crucial to ending up with a fantastic picture, but photography doesn’t end with the click of a shutter button. For an image to be ideally in line with your goal and to serve its purpose, photo-editing may be necessary!

Transforming Images Through Editing

Editing isn’t always necessary, but you will most certainly need to edit a few areas for commercial photography or product photography. 

Don’t get it wrong—photo editing isn’t about manipulating an image to deceive an audience. Expert photo editing can make the most ordinary look extraordinary and enhance its most beautiful features to stand out.

Of course, working with the best photographer near Norcross helps too, but their natural talents can only contribute so much to the outcome of the image. If you want to use your photo to boost your sales or improve your brand reputation, it has to undergo some level of editing.

To further understand the importance of photo editing, read on below:

1. It Offers a Chance to Get Things Right

Photoshoots don’t always happen according to plan. No matter how skilled the photographer you hired is, you might still not get the picture you want on camera. If you can’t seem to get it right when taking a picture, there’s always the opportunity to fix it through photo-editing software.

For example, you can adjust the white balance or exposure in the photo processing stage and even remove irrelevant items in the background. Even if you weren’t able to capture the vision you had through the camera, it’s still possible to achieve by editing the photo.

2. Editing Can Help Tell a Story

Photo manipulation doesn’t just involve corrections—it can also help you get across what you were trying to capture when you took the photo. Photography has its limitations; you can’t consistently achieve what you want with the camera alone.

When the photo you have doesn’t reflect the moment you were trying to capture, editing comes in handy! In processing, you’ll be able to enhance and even create the mood you were aiming for.

3. You Can Apply Your Own Style or Branding

When it comes to branding, consistency is vital. Through photo editing, you can make the images feel unique and seem more on-brand.  With the right tweaks and enhancements, your audience will eventually be able to differentiate your photos from other brands, helping with brand retention and recognition.


Editing is a necessary part of photography—with the right enhancements, your photos could fulfill their potential. As long as you work with the right photographer and discuss with them your vision for your business, you’ll be able to move your marketing campaign forward and drive fantastic results!

Have you been looking for the best photographer near Norcross? Then, you’ve come to the right place! I, John Armitage of Armitage Photography, can shoot it all. From cosmetics to large room sets, I can work on any project you need. Connect with me today to learn more about my services!

For more information and how to book services, please reach out via email at or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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