Product photography is an essential part of SEO (Search Engine Optimization). To show up on the first page of search results, you need good photos that will be enticing to buyers on Etsy. The reality is that without the right visuals, no amount of SEO will help your store appear on page one of the search engine results. It is a subtle art that shop owners often overlook. It is a subtle art that shop owners often overlook.
As much as you might not like to admit it, the photos you create are what entice visitors to click ‘Buy’ instead of ‘Next’ or ‘Back.’ It doesn’t matter if you have the best listings on the internet if your customer can’t see your items.
With that being said, let us take a few minutes to explore some tips and tricks to help you better your product photography. Let’s dive in!
1. Take Your Photos Outdoors
The first tip for better product photography is to take your photos outdoors. This doesn’t mean you have to go outside; it just means that you need to be away from the lights that you use to light your shop. This is because when you are using incandescent lights, the color temperature is different from that of daylight, so you get a blue cast to your pictures. A simple solution to this is to take photos outside.
2. Avoid Using Flash
The second tip for better product photography is to avoid using a flash when taking photos. You can tell that you are using a flash in a photo either when you see a big white spot on your item or a white reflection in the camera’s lens. For this reason, it’s preferred to utilize natural lighting as much as possible.
3. Take Lots of Photos of All Sides
The third tip for better product photography is to take lots of photos of all of the sides of your product. This is particularly important if you have a smaller product, such as jewelry. If you only have a photo of the front of your product, buyers will have a hard time seeing how big it is in size. Also, when you only have one photograph, the lighting will be different on each side of the product if you aren’t using a tripod to take the photos.
4. Use a Tripod
The fourth tip for better product photography is to use a tripod and a remote shutter release for your camera. When you are taking your photos and constantly picking up and setting down your camera, you will be dealing with some blurriness and movement in your photos. Using a tripod will give you a lot of clarity and stability in your compositions, and a remote shutter release is a must to avoid touching your camera when taking your photos.
5. Take Photos of Your Product Under Different Types of Lighting
The fifth tip for better product photography is to take photos of your product under different types of lighting. You want to show the color of your item, so you will want to take your pictures in natural light, but then you might want to take additional photos in the shade or under fluorescent light. Or you can use a black or white background for them so you can show off the texture and detail of your product. There are many options to experiment with, but you do need to take many photos from different angles to see the best features of your product.
These are some of the tips and tricks for being successful with your product photography on Etsy. Hopefully, they will help you improve your skillsets and, in turn, increase your sales in the long run. Remember all of the valuable tips above, and you may never get any more rejected offers along the way. Happy photo snapping!
If you want to work with a professional who offers product photography in Norcross, GA, look no further than my expertise! I am John Armitage, and I specialize in high-end digital imagery, post-production services, photo branding, photo consultation, amongst other things. Feel free to contact me today and let me work on your product photography needs.
For more information and how to book services, please reach out via email at firstname.lastname@example.org or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.