How Do Brand Photography Services Benefit Small Businesses?
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How Do Brand Photography Services Benefit Small Businesses?

Customers relate better if they can see the products and services sold by businesses. As people only recall 10 percent of the information they hear, adding a picture helps customers remember information for up to 65 percent.

Therefore, hiring product photography services to have professional photographers take pictures of products sold by businesses should create a long-lasting and impactful impression on the customers. But how else does product photography benefit small businesses and their owners?

1. It Helps Create a Great Online Presence

Product photography can help bring traffic to a website and increase conversions. People are much more likely to convert when they see the product. They want to imagine how it will look in their home.

Product photography services also help increase the click value of the search engine results page. With the photos uploaded to the website, the business website can rank higher than its competitors in the search results.

2. It Helps Create a Sense of Trust

Product photography can establish trust between customers and businesses. With product photography, a company can show their customers the products they sell and the information they find essential.

Product photography has helped businesses increase the trust between customers and businesses by putting a human face on their services and products. The assistance helps the customers identify with the brand, giving them the confidence to purchase.

3. Helps Sell in Different Channels

Product photography services can help online businesses achieve sales through different channels or the same channel. It is an effective tool for direct sales and helps remove any barriers that keep companies from reaching their customers.

A professional product photography service also helps with catalogs, brochures, websites, and social media. Without the professional photos, there is a good chance that a business may lose business leads or sales. Product photography services are not limited to just showing the product. Pictures can show the lifestyle of customers and enhance the customer experience.

4. Pictures Can Get Great Reviews

A picture speaks a thousand words. Thus, product photography can help show the product in all its glory to attract more customers because the photographs can be posted on social media sites. Product photography services could help increase the number of positive reviews and comments on the business website while improving overall conversion rates.

5. Brand Visualization

Another benefit of product photography is that it helps visualize the business’s products showcasing online products. For example, if a company sells jewelry online, the jewelry photos should show the quality and unique designs. The images should also be of high quality and taken from different angles to give a clear idea of how they will look on a customer.

Product photography also helps to showcase the product in exciting new ways. For example, if a business sells clothing, a professional photographer can take pictures of the clothes that can be used to help promote sales.


Overall, the benefits of the product photography services are many and can prove to be an excellent investment for small businesses. Getting the appropriate photography services can help develop strong brand recognition in the long run.

Product photography services can help small businesses and online entrepreneurs get more business. It helps show a better, more comprehensive representation of the company and how the product or service provides added value to the customer’s life.
Armitage Photography Inc aims to provide high-quality product photography services across Norcross, Georgia. Our goal is to help small businesses establish their brand through photography, making them at par or beyond their industry competition. Book an appointment with us to hire our photography services near Norcross today.

For more information and how to book services, please reach out via email at or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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6500 McDonough Drive NW
Suite D1, Norcross, GA 30093