Establishing a business requires a few steps before you can fully launch it in the market. One of those steps is branding photography. As the market becomes tougher every day, companies find new ways to better engage their customers with their products and services. But what is brand photography? It is a set of professionally taken photos that best represent your business to fit its visual identity, including colors, elements, and the overall visual presentation. In simpler terms, they are the photos that set your business apart from others.
However, where do you start if you’re planning to use brand photography for your business? Here are a few steps to follow.
1. Start with a Mood Board
A mood board consists of a collection of references, existing projects, or anything that inspires a brand. They are great for people trying to figure out what they would like to happen or manifest in their branding. Consider a mood board the modern way of brainstorming while seeing the ideas come together in one panel.
Pinterest is a great website to start mood boarding. They don’t have to be physical, as long as you’ll have an idea of what you’d like for the photography branding to come to life. Start looking at the internet for inspiration, pick out the best things you want, and begin building your brand from there.
2. Be Consistent
Branding requires consistency—it creates the feeling of loyalty, trust, and uniqueness of a business. For consumers, uniformity implies the company is doing everything it can to maintain the factor people love about them in the first place.
Although it wouldn’t seem much initially, consistency will come a long way, especially if your business becomes more popular with people over time. As your business grows, the more continuous it should be about how it looks.
3. Design a Logo
The logo serves as the face of the brand. Without it, consumers can’t identify your business quickly. The logo will also be on various platforms connected to your brand—websites, social media accounts, even on invoices and marketing materials.
The lifespan of a logo is long. Usually, it lasts for a couple of years before needing improvements or revisions. Therefore, investing well in a logo right now should give you years of service and a return on investment before deciding it’s time to get a new one.
4. Stay Open for Improvement
Brand photography is all about personal preferences. Some people might not like how you design your business, and that’s alright. However, stay open for improvements. As consumers voice out what they think of your business, take note of those insights and look back at them when a rebranding occurs.
5. Send the Message
Lastly, keep in mind that branding should send an excellent message. If you want people to support your business, make sure your branding represents what you want to tell your customers.
Your branding should represent your business and tell people the actions you’d like them to take in the future. After all, it is all about communicating with those who will support the products or services you offer.
Conclusion
Branding is always an excellent place to start focusing on when building a business. It identifies your goals, identity, and plans for the future. Although it is subjective, it is also a representation of your preferences. Lastly, branding is the way to market or advertise a product or service you offer successfully. As people relate with colors, fonts, or other elements associated with your business, it is easier to promote and prompt people for their support.
Armitage Photography is based in Atlanta, offering high-end digital imagery services if you’re looking for a commercial photographer near you. Combining years of experience and a passion for taking pictures, John Armitage specializes in branding photography—where he aims to produce the best photos for businesses and companies. Visit our website and let us know how we can help you!
For more information and how to book services, please reach out via email at aphoto.ja@gmail.com or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.
