How Important Is Photography Branding in a Business?
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How Important Is Photography Branding in a Business?

Branding is the act of creating a name, symbol, design, or style that makes businesses identifiable. Before, companies were varied based on the products or services they offered. Now, since more companies are selling the same things, branding takes care of visibility and customer retention while ensuring that the business rises from the rest.

Creating a logo, a slogan, or using a trademark font are all methods of branding. However, when the internet age arrived, consumers began to make their judgments about certain products based on what they see. They may see aesthetically pleasing photos of products and services on social media, making them want to try them out. 

After some time, some styles or techniques may be associated with certain brands, making them memorable. Through photography branding, you’ll get to curate how people see your business and how they’ll identify your brand alongside others.

1. Branding Identifies the Unique Selling Proposition.

The unique selling proposition (USP) is the businesses’ edge compared to the competition. This should be the core of your style or themes as the essence of your brand.

2. Use Branding to Reflect the Target Audience.

You, as a brand, can’t work with everyone. The same goes with clients, as they can’t work with every brand possible. However, it is your goal as a business to attract clients that relate to what you do and provide. 

Therefore, your branding should reflect the kind of clients you prefer to work with. Through photography, you should encapsulate your goal, mission, and the sort of people you want to work with. Having a great portfolio is not enough. But through consistent branding with a firm goal, more and more people will notice your brand and wish to work with you.

3. Create an Experience.

The portfolio may be a balanced representation of your business. However, the photos found within should pop and bring your ideas to life. It should represent who you are as a business and a brand. By looking at the photos, your potential clients should feel the experience beyond your portfolio.

4. Showcase Through a Mood Board.

Branding doesn’t only have to do with logos, slogans, or collaterals representing the brand as a whole. The branding should be associated with colors, fonts, and the general mood you want the brand to convey. Pinterest and Canva are great resources for mood boards that can potentially inspire your style.

5. Sell the Message.

The most important thing about photography branding is that it needs to sell the idea to people. Whatever that idea may be, the photos should sell it even before it comes to life. Use photography as a marketing tool and a way to promote the business and go beyond the competition.


Branding is a fun way to explore the possibilities of a brand. By creating a clear image of a business, you can separate it from competitors that sell the same products or services. It gives the company its identity and personality. Therefore, taking time for branding is a crucial step in making your business more well-known.

Armitage Photography, led by John Armitage himself, is an Atlanta-based photography company that offers high-end digital imagery, post-production services, photo branding, photo consultation, product photography, and studio rentals. Contact us through our phone number or email address for reservations.

For more information and how to book services, please reach out via email at or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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